Friday, January 15, 2010

15 Percent Donate To Haiti Relief Via Cellphone Text: Bye Bye Telethons

The American Red Cross received about 15 percent of its Haitian earthquake relief donations via cellphone texts.

From The New York Times article, "Burst of Mobile Giving Adds Millions in Relief Funds" by Jenna Wortham:
In the aftermath of the earthquake in Haiti, many Americans are reaching for their cellphones to make a donation via text message.
The American Red Cross, which is working with a mobile donations firm called mGive, said Thursday that it had raised more than $5 million this way.
The mobile donations are part of a larger surge of money flowing to the relief effort. The Red Cross said it had collected nearly $35 million as of Thursday night, surpassing the amounts it received in the same time period after Hurricane Katrina and the Indian Ocean tsunami.

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