Complexity And Disruption Are Business Growth Killers

From Knowledge@Wharton, "The Great Repeatable Model" by Chris Zook and James Allen:

It is an uncommon message, perhaps, in a world so dominated by change, where siren-like voices of gurus, analysts, and pundits preach "reinvention" on the part of companies. We find the opposite. Our data shows that simplicity, focus, and mastering the art of continuous change nearly always trump strategies of radical change or constant reinvention. The complexity and disruption that result are the great "silent killers" of growth and can even lead to "binge and purge" cycles that ultimately weaken the core of businesses.