From Bloomberg, "Colleges In U.S. Offer Highest-Ever Discount to Entice Students" by Janet Lorin:
Private nonprofit colleges are offering students tuition discounts of 45 percent, on average, in response to a changing financial environment that stems from the weak economic recovery.
Price reductions, designed to boost attendance, were at an all-time high in 2012 and outpaced the rate during the recession, according to a study of 383 private-nonprofit four- year schools, released today by the National Association of College and University Business Officers.
Some colleges are struggling with enrollment declines even after offering a reduction and enduring price sensitivity is driving the drop, according to chief business officers at institutions that have been affected.
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