Saturday, August 25, 2018

News Audience Fell For Every News Media Except Radio In 2017

From Pew Research Center, "5 facts about the state of the news media in 2017" by Michael Barthel:
The audience for nearly every major sector of the U.S. news media fell in 2017 – with the only exception being radio. The evening audience for both local and network TV news declined 7%, while for cable it fell 12%, according to comScore TV Essentials® and StationView Essentials® data. Meanwhile, digital-native news sites’ audiences declined by 5% in terms of monthly unique visitors in 2017, according to comScore Media Metrix Multi-platform data. And the circulation for U.S. daily newspapers, whose audience has been steadily declining for several decades, fell by 11% last year, according to an analysis of data from the Alliance for Audited Media (AAM).
Source: Pew Research Center

No comments:

Post a Comment