Healthy Food Label Is Unhealthy: People Overeat Foods Labeled Healthy, Study Finds

From National Institutes of Health, "People May Eat More of a Food That's Labeled 'Healthy': Many subconsciously seem to consider it less filling, potentially leading to weight gain, researchers say" on MedlinePlus:

People tend to overeat when they're consuming food that's been labeled "healthy," undermining their own efforts to improve their diet, the study found.

People order larger portions, eat more and feel less full when they're consuming food that's been portrayed as "healthy" in its packaging, according to a report published recently in the Journal of the Association for Consumer Research.

"It's quite ironic. The more we put out foods that are labeled healthy, we could be abetting the obesity epidemic rather than combatting it," said study author Jacob Suher, a doctoral student at the University of Texas at Austin's McCombs School of Business.