Specifically, much value was wasted. For example, among car aficionados, there are few brands more revered than the Pontiac GTO; this persists despite the weak offering brought out in 2004. Where is the GTO? On the scrap heap with the rest of Pontiac. A more deliberate bankruptcy would have preserved this value, e.g., by folding parts of Pontiac into Chevrolet.Read
Glenn MacDonald is the John M. Olin Distinguished Professor of Economics and Strategy at the Olin Business School at Washington University in St. Louis.
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