Resale Ticket Prices For US Open Tennis Men's Final Drop With Lack Of Star Power Players

From Bloomberg, "U.S. Open Final Ticket Prices Plunge Without Star Power" by Eben Novy-Williams:

The odds before the [US Open Tennis] tournament of [Kei] Nishikori and [Marin] Cilic meeting in the final were 1,000-1, according to U.K. bookmaker William Hill Plc. (WMH) Both men entered the tennis season’s final major tournament with 66-1 odds of winning the title.

Yesterday morning, the day after the semifinal upsets, the average price paid for resale tickets for today’s 5 p.m. final at the National Tennis Center in New York had fallen 26 percent to $390, according to ticket aggregator Seatgeek. Analyst Connor Gregoire said the $147 get-in price was the cheapest the company had seen for a U.S. Open men’s final since it began tracking the event in 2010.***The average ticket sold for today’s match is $390, down $136 from the $526 average three days earlier, when Federer and Djokovic were both favored to make the championship match, according to Seatgeek. In that time span, the resale price of courtside seats has dropped 19 percent to $1,542.