The study found that an advertised offer of a $5 gift card increased the likelihood of giving among people with a history of donating by 26 percent; a $10 gift card produced a 52 percent rise; and a $15 card caused an uptick of 72 percent. The offer of gift cards even caused people to motivate others to donate, including people who previously had never given blood.*** the research has implications beyond blood reserves. It suggests that some form of compensation, though on a greater scale, could bring a much-needed boost to the supplies of organs, body parts, and bone marrow for transplants.
Monday, January 2, 2012
Gift Card Offers Increase Blood Donations: Applicable To Organ And Bone Marrow Donations
From "THERE WILL BE BLOOD — IF DONORS ARE COMPENSATED" in ScienceBlog:
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Hope this does not bring us back to the times where we got sloppy and accepted blood from anyone ...
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