McKinsey Quarterly Drops Gate, Becomes Free But Requires Registration

Another publication, McKinsey Quarterly, will drop the gated, paid subscription model and freely open its articles to the public. If it had also dropped the required registration, it audience would be even bigger and not spied upon.

From an email sent to registered users:

In an effort to make McKinsey Quarterly content more easily accessible, in November of 2010 we will begin phasing out Premium Membership.

At that time, you will no longer need to pay to access mckinseyquarterly.com content. Instead, all content—including articles, videos, podcasts, and multimedia—will be available upon registration. In future months, we will be enriching the site even more, adding new types of content and making content more accessible.